Egypt — the largest B2B bird-control market in the region
More than 3,000 food and pharma factories, dozens of ports and airports, thousands of farms, and hundreds of logistics centers. Each one needs a safe and effective bird-control solution — and Egypt currently has no specialised distributor at world standards. That is exactly where Steelcraft Egypt comes in.
A strong leadership — built around specialists
A complete team under Eng. Hany Tamam combining field expertise, digital marketing and technical sales.
Eng. Hany Tamam
Top-level leadership, strategic partnerships, plan approval and monthly performance reviews.
Marketing Director
Strategy, budget approval, oversight of media, content and sales.
Media Buyer Lead
Runs Google Ads, Meta, TikTok and LinkedIn campaigns with daily budgets and live ROI tracking.
Creative Lead
Video scripting, on-site shooting inside factories, post and reel design.
Lead-Gen Specialist
Builds B2B target lists, prospects on LinkedIn and industry directories.
Field Sales Team
Reps specialised by sector: food, pharma, logistics, agriculture. Visits and trial installations.
CX & WhatsApp
Reply within minutes, qualify leads, book site visits, after-sales follow-up.
Technical Crew
Certified engineers, free site surveys, professional installs, recurring service contracts.
A complete operating system from day one
We don't start with an idea then build — we start with a complete system that ensures immediate execution and accurate measurement.
Dedicated Egypt site
Local domain, currency and content; SEO-tuned for Google Egypt and local search platforms.
Central CRM (HubSpot / Zoho)
Every lead enters a fully tracked sales funnel — from first ad to signed contract and service.
Ads command room
Looker / Data Studio dashboard aggregating live performance across all channels (CPL, CAC, ROAS).
WhatsApp Business API
Smart auto-replies, approved templates, conversation routing by sector and region.
In-house content studio
Camera, lighting and mics for daily field content — no waiting on external agencies.
Cairo executive office
A welcome point for key clients, factory meetings, and a training hub for the technical crew.
Ads that reach decision-makers — not everyone
Every ad pound is precisely targeted at facility decision-makers, never the average consumer.
Meta Ads (Facebook / Instagram)
Job-precise targeting: factory manager, maintenance engineer, procurement head, poultry farm owner, property manager.
Google Search Ads
Buyer-intent keywords: "pigeon problem in factory", "bird control warehouses", "port bird control".
TikTok & Reels
Short before/after factory videos — currently the highest organic reach channel in Egypt.
LinkedIn Ads
Pure B2B targeting: operations and quality managers in food, pharma and cosmetics.
YouTube before/after
60–90s real-case videos served as ads on industry and construction channels.
Targeted outdoor
Billboards near major industrial zones: 10th of Ramadan, 6th of October, Borg El Arab, Sadat, Sokhna.
All of Egypt covered — without chaos
A network of certified distributors with clear geographic boundaries + direct HQ management of key accounts.
Smart geographic split
Egypt divided into 6 sales regions: Greater Cairo, Delta, Alexandria, Upper Egypt, Suez Canal, North Coast.
Certified sub-distributors
Local partner per region with exclusive territory + reserved profit margin.
Direct Key Accounts
HQ-managed for major clients: Juhayna, Edita, Almarai, Sidi Kerir, Elsewedy…
Regional service centers
3 centers (Cairo – Alexandria – Upper Egypt) guaranteeing install/service within 48h.
Distributor training
Official certification program for the distributor and his technicians (Steelcraft Certified Installer).
Weekly performance reviews
Per-distributor sales dashboard with quarterly bonuses tied to performance and market share.
"Try it free… then decide"
The most powerful weapon in technical B2B markets: don't sell — prove. Every major factory gets a free Pilot Kit for 30 days, and the buying decision comes from the client themselves once they see the difference with their own eyes.
Free Pilot Kit (5 dishes)
Installed free in a limited factory zone for 30 days — the client sees the result with their own eyes before any commitment.
Pro case report
Before/after photos + bird-activity drop measured in %, delivered as an official PDF.
Auto-expansion contract
Once the pilot succeeds, wholesale pricing for full-facility coverage activates automatically with tiered discounts.
Refund guarantee
In rare cases of dissatisfaction we refund the initial install — building total market trust.
Where do we start in Egypt?
Sectors prioritised by market size, regulatory pressure, and profit margin.
Food & beverage factories
Bird protection is mandatory for HACCP / ISO 22000 — a huge ready-to-buy market.
Pharma & cosmetics plants
Strict GMP rules ban bird presence entirely — very high margins.
Logistics & distribution centers
Amazon, Noon, Talabat, LMD, express shipping — large facilities, annual contracts.
Poultry, dairy & livestock farms
Protecting feed from contamination = thousands of EGP saved monthly per farm.
Ports, airports & container terminals
Alexandria, Damietta, Sokhna, East Port Said, Cairo Airport — large government contracts.
Hotels, resorts & malls
Gouna, North Coast, Sharm, Hurghada, New Cairo malls — facade and pool-deck protection.
Compounds & residential
Sheikh Zayed, New Cairo, Mostakbal City, the New Capital — yearly service contracts.
Heritage & government buildings
Old Cairo, Khan El Khalili, museums, ministries — invisible visual protection.
How does this market work in developed countries?
A regulated market under BPCA standards — large facilities run annual contracts with certified providers; margins of 40–60%.
Origin country — visual gel is officially used in train stations, airports, and Samsung & LG factories.
Dubai & Abu Dhabi municipalities mandate visual solutions for government and heritage buildings — a regulatory model we aim to replicate in Egypt.
Massive B2B market via certified Pest Control networks — an adapted version of their model fits Egypt very well.
From foundation to becoming a market brand
- 1Months 1–2
Foundation
Entity registration, executive office setup, CRM provisioning, hiring core team (8 people).
- 2Months 3–4
Pilot launch
20 free pilots in major food factories, results recorded, case-study content produced.
- 3Months 5–6
Marketing kickoff
Calculated daily budgets on Meta + Google + TikTok, targeting Cairo and Alexandria first.
- 4Months 7–9
Regional expansion
Appoint distributors in the Delta, Upper Egypt and Suez Canal; open two regional service hubs.
- 5Months 10–12
Becoming a market brand
Presence at flagship industry expos (Food Africa, Pack Process, Egy-Stone); annual contracts with key accounts.
Ready to launch Steelcraft Egypt
Complete plan, defined team, ready infrastructure, prioritised sectors. The rest is the decision to start.