From KSA… to the Arab world
A clearly phased vision built on a deep understanding of each market and its priorities.
- 1Phase 1
Establish presence in KSA
Riyadh · Jeddah · Dammam · Eastern Province — building a flagship customer base in major facilities.
- 2Phase 2
Gulf expansion
UAE · Kuwait · Qatar · Bahrain · Oman — local distribution partners in every country.
- 3Phase 3
Strong entry into Egypt
Cairo · Alexandria · 10th of Ramadan industrial zone · Port Said — targeting factories and ports.
- 4Phase 4
Wider Arab roll-out
Jordan · Morocco · Iraq · North Africa — via a network of certified distributors.
Big ambition · measured steps
Every phase builds on the success of the previous one, with clear KPIs and well-considered decisions, ensuring healthy and sustainable brand growth.