Marketing Plan

From a local brand… to the #1 choice in the Arab world

An integrated digital marketing plan, built on real data and modern tools, turning Steelcraft into the leading reference for bird-control solutions across KSA, the Gulf, Egypt and the wider Arab world.

1

Strong Digital Presence

A multilingual, fast, SEO-optimised website ranking on Google’s first page for every key term in the Saudi, Egyptian and Gulf markets.

2

Integrated Social Media

Professional accounts on Instagram, TikTok, LinkedIn, X, Facebook and YouTube with daily content showcasing the product and customer success.

3

Smart Customer Targeting

Advanced tools to gather real contact data of facilities that need the solution: factories, warehouses, hotels, farms, malls, maintenance firms.

4

Targeted WhatsApp Outreach

Professional, well-crafted messages to plant managers, maintenance and procurement leaders, with offers tailored per sector.

5

Specialised Sales Calls

A trained call-center team reaches decision makers, understands their needs and converts them into actual customers.

6

Powerful Visual Content

Professional installation videos, customer testimonials, before/after cases, and footage from major sites.

7

Industry Partnerships

Alliances with chambers of commerce, industrial unions, cleaning and maintenance companies, opening new markets.

8

Transparent Monthly Reports

A monthly dashboard showing lead growth, top channels, and conversion rates.

Acquisition Channels

Where will customers come from?

Search (SEO)

Capture searches like "factory bird control", "Saudi pigeon repellent", "safe bird deterrent" and more.

Smart Ads

Google & Meta campaigns targeting industrial and commercial sectors in Riyadh, Jeddah, Dammam, Cairo, Dubai.

Organic Content

Daily posts and reels educating the market and building brand trust over the long run.

Professional Email

Email campaigns to managers of major facilities with carefully curated lists.

Expected Impact

Accelerated growth in the first 12 months

Recognised brand

Strong presence in search results and social platforms within the target sectors.

Real customer base

Hundreds of qualified monthly leads from diverse industries.

Recurring revenue

Long-term relationships through maintenance and renewal contracts.